As for how to realize goals and achieve long - term development , this paper brings up creatively enterprises developing dynamic system ? he positioning strategy system . and by analyzing the function of positioning strategy in the developing process of haier , the paper highlights the importance of positioning to chinese enterprises 就如何創建并保持自身核心競爭優勢,文章開創性地提出企業發展動力系統? ?定位戰略體系,并結合海爾集團發展歷程,論述了定位戰略在企業發展及實現目標進程中的重要性。